Post by breckjensen on Dec 22, 2017 5:51:29 GMT -5
Hello, Other martech programs, such as marketing automation, are unable to model attribution data using more complex methods. In most cases, they’re only able to perform single-touch attribution, which assigns 100% of the revenue credit for a sale to a single touchpoint along a customer’s entire buying journey. Is this right information about B2B Advertising Campaign? I have gone through many related sources and also searched on the internet but didn't get the right solution.