I'll give the WC no more than 2 years, if they don't do a DRASTIC about-face & not only find some QUALITY shows, but quit canceling their money makers. Now, while I didn't care for "Everwood" & like "Veronica Mars", sound business sense woulda indicated dropping "Mars" as its ratings are near rock-bottom, even behind a few shows from some of the network-ettes.
At least they wisely brought back "7th Heaven" for at least one more season. Such shows as "Smallville" and "Smackdown" cannot sustain a whole network.
I couldn't agree more. They need a breakout show like "American Idol" to make them legit. Narrowcasting to the youger set is kind of dumb nowadays when young people aren't watching as much TV thanks to video games, Ipods, internet, etc. They need some mass-appeal shows on The CW.
First, sorry to have gotten the acronym backwards...I shoulda said, "CW"!
Right now, I see nothing to alter my pessimistic views. They kept a good, but ratings-anemic show, "Veronica Mars", while dumping "Everwood", one of their better-rated shows. This, to me, was a very poor decision.
It's a harsh, but unbreakable law, that sponsors aren't gonna pay to have their ads run on shows with poor ratings no matter how high the quality of that show. And I think we all know of good shows that just couldn't draw an audience, I.E. "Arrested Development", that the sponsors liked & initially paid for, but withdrew their sponsorship when the ratings went south, causing net to cancel it. Yes, TV is a viewership-driven industry.
Given the poor quality of the WB's & UPN's recent offerings, the CW mighta been wise to dump the whole lineup exc. "7th Heaven" & started from scratch. And a new staff of program directors wouldn't hurt, either. Their current staff has shown their erudition by airing such winners as "The Bedford Diaries", "Get This Party Started", "Modern Men", "Survival Of The Richest", etc. Now, while the larger nets have had some recent clinkers ("Joey", the gosh-awful "Inconceivable", & the even-worse "Tuesday Night Book Club", these nets can absorb a bummer much-more-easily than can a fledgeling net as the CW can. And we know well over half the new offerings on every net each year bite the dust before the season's out. However, WB & UPN have very often replaced trash with garbage in mid-season, and I cannot see CW surviving very long if that habit continues.
Their new lineup is nothing to shout about. Do they seriously believe "Veronica Mars", "All of Us", "Girlfriends", & "One Tree Hill" will hold an audience? Can "Smackdown" support the whole net? It has a hardcore viewership that isn't gonna either shrink or grow very much. "Gilmore Girls" has lost its creators, and therefore may lose its quality (and its audience) while "America's Next Top Model"'s luster is fading. I see two possible bright spots right now..."7th Heaven", if the quality is still there, and "Runaway", a good concept, if they didn't use bargain-basement writers. I don't see "The Game" going anywhere but down the tubes.
The reality offerings from both nets have been nothing more than never-shoulda-aired krap, with "Top Model" being the one exception. And if Tyra Banks leaves that show, it'll quickly tank. They're gonna hafta be more selective in choosing reality concepts to air. They should stick with "How-To" or "how it works" reality. For example, a series on how the phone system works & how it worked in the past might draw a sizable audience. The old concept of jamming 20 people together in a little cottage for 2 months is out now, with "Big Brother" being(unfortunately) the only success with that format any more.
The CW's gonna hafta spend money to make money...that's the bottom line.